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The Webby collection by Porada is designed to give a classy touch to all elegant modern living rooms.
Webby family includes a trio of seats: the refined bench, the kitchen stools and the footstools. They are all gathered under a distinctive trait: the wooden frame, available in different dimensions, in Canaletta walnut or ash solid wood, available in the finishes of the collection, including four minimalist style legs that match perfectly with the design of the Ziggy collection. The careful craftsmanship and tailoring stand out self-evidently from the upholstered seats with capitonné, in the fabrics or leathers of the collection, as well as from the precise curvilinear stitching. The buttons can be tone-on-tone or in contrast with the seat, allowing many customization options and making each element as unique as possible.
Carlo Ballabio
Since 2011 he has been in charge of product development director and designer at Porada. He was born in Cantù (Como) in 1967, in his twenties he studied at IPSIA G. Meroni of Lissone, near Milan, as a technician for the furniture and design industry. In 1990 he obtained a master’s degree in Industrial Design at Instituto Europeo di Design in Milan. After graduation, Ballabio worked for the Paolo Nava design practice and then for Paola Navone as senior designer. During his career he designed many products, some of which can be found exhibited at the Triennale in Milano. For Porada he designed many of the most popular products, including the highly successful Ziggy collection. What makes its design unique is the steadily search for the perfect combination of aesthetics and functionality.
Since 2011 he has been in charge of product development director and designer at Porada. He was born in Cantù (Como) in 1967, in his twenties he studied at IPSIA G. Meroni of Lissone, near Milan, as a technician for the furniture and design industry. In 1990 he obtained a master’s degree in Industrial Design at Instituto Europeo di Design in Milan. After graduation, Ballabio worked for the Paolo Nava design practice and then for Paola Navone as senior designer. During his career he designed many products, some of which can be found exhibited at the Triennale in Milano. For Porada he designed many of the most popular products, including the highly successful Ziggy collection. What makes its design unique is the steadily search for the perfect combination of aesthetics and functionality.
Brand Profile
Porada
Everything ‘s born from the love of wood. The solid wood, worked with the craftsmanship of those who know how to turn a log into a piece of artwork. Porada has its origin in this passion. It was established in 1968 by Luigi Allievi with the aim of expanding the production of chairs, started in 1948.
The Porada collection is wide and varied, made up of a multitude of occasional furniture developed in cooperation with designers as Marconato and Zappa, Carlo Ballabio, David Dolcini, Emmanuel Gallina, Patrick Jouin, Tarcisio Colzani, Staffan Tollgard, Studio Opera, Gino Carollo, Dainelli Sudio and Studio Buratti among the others.
